Selling Solutions has an experienced team with extensive knowledge of the FMCG industry

Geoff Cassin - Business Director

Geoff Cassin

Business Director

Geoff Cassin leads Selling Solutions, bringing over 30 years’ experience in the FMCG Industry. Before establishing Selling Solutions, Geoff built a successful career, progressing to executive level within the New Zealand supermarket space.

Scott Cameron - General Manager

Scott Cameron

General Manager

Scott has over 13 years FMCG experience including buying roles at New World and senior field and account management roles with Frucor and The Better Drinks Co in both New Zealand and Australia.

Celeste O’Hara - Business Manager

Celeste O’Hara

Business Manager

With over 20 years in FMCG, Celeste’s experience includes senior field and account management roles at Phoenix, Charlies, and The Better Drinks Co.

Steve Gill - National Field Sales Manager

Steve Gill

National Field Sales Manager

Steve has over 40 years FMCG experience including director-level roles at Griffins and GWF, leadership facilitation, and business development with New World. 

Margie Butterworth - Business Manager

Margie Butterworth

Business Manager

Margie has over 15 years FMCG experience in sales and marketing roles at Griffins and DB and contractor roles at GSK, J&J, and Cerebos.

Kristen Hughes - National Merchandise Manager

Kristen Hughes

National Merchandise Manager

Originally from territory management, Kristen leads our merchandising team and has a genuine interest in people growth and development.

Gretha Lister - Sales Administrator

Gretha Lister

Sales Administrator

Greta has an extensive administration career, including executive assistant roles at Telecom & Spark.

Amy Cassin - Sales Executive

Amy Cassin

Sales Executive

After four years as part of our field team, Amy brings a wealth of field-level knowledge to our head office team.

Selling Solutions values

People first

People first

People are our business. Safety matters. We are a diverse family and we celebrate that. We support and empower each other to enjoy every day.

Win together

Win together

We love to win. We work together to make things happen and recognise when we achieve. We embrace our failures as learnings and muck in to help each other get through.

Agile ambition

Agile ambition

We are agile. We embrace change. We have the courage to have a crack and when things aren’t working we own it and adapt quickly.

Keep it real

Keep it real

We are real. We communicate positively and we are open to feedback. We do what we say and say what we mean. We make a point of understanding the real world.

Our History

Our leadership team has over 130 years of senior-level FMCG experience you can call on to help deliver growth for your business.

Back in 2005, we began as Cassin FMCG Consultants Ltd, founded by Geoff Cassin and Sheree Cassin-Thomson. Geoff brought with him extensive FMCG knowledge and has worked for huge companies including Kelloggs, Gull Petroleum, and Nestle. At the time, our main focus was on providing business strategy consulting for the FMCG industry.

In November 2011, we changed both our name and our strategy. Selling Solutions emerged after seeing an opportunity to offer a brokerage service for premium brands.